Thursday, June 16
Time Room Session
9:00 – 10:00 AM 1001 (Lobby) Registration
Sponsor Tables for viewing
10:00 – 10:15 AM Quance Greetings
Opening Remarks from Chair (Caroline Lewko, WIP)
Greetings from Saskatchewan and MOSO Committee (Ryan & Krystal)
10:15 – 10:45 AM Quance Storytelling Session
Put Your Marketing Money Where your Mouth Is
Saul Colt, FreshBooksHow a marketing genius took a boring topic like billing and invoicing and gave it a fresh twist to produce amazing results
10:45 – 11:15 AM Quance Storytelling Session
A New Story for an Old Medium
Craig Salia, Globe and MailHow a traditional media company recognized the need to change with the times. Two and a half years after The Globe and Mail entered the app market, Craig Saila will share what Canada’s national newspaper has learned about being mobile. By the end of the talk – after discussing design, development, and product challenges – you’ll understand how mobile and social media will make The Globe and Mail a very different kind of news experience.
11:15 – 11:45 AM Quance UnPanel
Social and Mobile
Saul Colt, Freshbooks
Craig Salia, The Globe and Mail
Brendan King, VendAsta
Caroline Lewko, WIP (Moderator)The panel will share their opinions on the importance of social and mobile and why every enterpreise needs to integrate them into their strategy
11:45 – 12:00 PM Quance SaskApp Showcase #1
See the Saskatchewan digital community in action. Each presenter gets two minutes to show you their stuff. Of course, you will want to get your own copy immediately!
12:00 – 1:15 PM 1005 & 1001 Lunch
Sponsor Tables for Viewing
1:15 – 1:55 PM 1024 / 1022 Discussion Groups
First Session (Instructions)
2:00 – 2:45 PM 1024 / 1022 Discussion Groups
Second Session (Instructions)
2:45 – 3:00 PM 1024 / 1022 Break
3:00 – 3:45 PM 1024 / 1022 Discussion Groups
Third Session (Instructions)
4:00 – 4:20 PM Quance Discussion Groups Wrap Session
Discussion Leaders get three minutes each to present the Top Three highlights of their sessions.
4:20 – 4:30 PM Quance SaskApp Showcase #2
See the Saskatchewan digital community in action. Each presenter gets two minutes to show you their stuff. Of course, you will want to get your own copy immediately!
4:30 – 5:30 PM Quance Impact Session
Media & Mobile Trends
Duncan Stewart, Deloitte
Caroline Lewko, WIP (Moderator)An intense session to keep you on your toes. Packed with juicy information about the trends happening today and what the future has in store. You’ll want to take copious notes so that you can take action and make a difference in your business tomorrow.
5:30 – 6:00 PM TBD SaskInteractive AGM
5:30 – 6:00 PM Louis’ CocktailsRelax, socialize, and debate the topics of the day. You’ll enjoy the hospitality of Saskatchewan with a good old-fashioned BBQ, a few drinks, and then be wowed when the indie bands take the stage to entertain.
6:00 – 8:30 PM Louis’ Dinner
8:30 PM Louis’ Band
Friday, June 17
Time Room Session
8:45 – 9:00 AM Quance Welcome to Day 2
Remarks from Chair (Caroline Lewko, WIP)
Greetings from Saskatchewan and MOSO Committee (Ryan & Krystal)
9:00 – 9:45 AM Quance Impact Session
Best Practices for Social Media & Mobile Marketing
Sidneyeve Matrix, Queen’s UniversityAre you familiar with the new rules of engagement? This presentation connects the dots between emergent trends in social web communication, effective design, and execution of social media tools for campaigns, events, brands, and organizations.
9:45 – 10:30 AM Quance Storytelling Session
Lessons Learned keeping up with the Revolution of Change
Michael Scissons, SyncapseHow a Saskatoon boy and serial entrepreneur created a leading social media company complete with 4 offices around the globe and over $30 million in funding. He’ll share his passion for the trends that are causing a transformation in the way large enterprises are communicating with their customers from around the globe.
10:30 – 10:45 AM Quance SaskApp Showcase #3
10:45 – 11:00 AM Sign up for MarketPlace
11:00 – 11:45 AM Quance UnPanel Session
Enterprise takes on Social Media
Adam Moffat, Molson Coors Canada
Phillipe LeClerc, City of Regina & President of Sask Interactive
Saul Colt (Moderator)Enterprises from consumer brands to the government are embracing social media as an imperative business practice. This UnPanel will delve into some real life examples of how social media is being used to drive sales, foster communities, and keep residents in the loop of activities in their neighborhoods.
11:15 – 12:15 PM Quance Marketplace: Pitches and Networking for Fun and Profit
Now it’s your turn. Step up to the mic and tell the crowd about your app, a job position you need to fill, the kinds of projects your company can do, an idea for a new business, or a comment that you have. You’ll have two minutes. We’ll be sure to keep things light and moving quickly. Open to everyone!
12:15 – 1:30 PM 1005 / 1001 Lunch
Sponsor Tables for Viewing
1:30 – 2:15 PM 1004 Master Class (social)
Tips & Tricks on Getting Social
Khayyam Wakil
Annelise Larson, VeriaGetting your social marketing formula right is tricky. How do you increase your Klout and get ranked higher on searches? Find out some insider techniques that these experts have used for their clients and themselves!
1:30 – 2:15 PM 1022 Master Class (Mobile)
New Form Factors – Featuring the PlayBook
Rajeev Masand, BlackBerrySee it, touch it, and find out how to get the PlayBook from BlackBerry working for you
2:15 – 3:00 PM 1004 Master Class (Social)
2:15 – 3:00 PM 1004 Master Class (Mobile)
Mobile and Learning
Shoaib Khan, Carlson Marketing
Chad Jones, College MobileMobile is getting its groove on to enable learning in institutions and enterprise. Shoaib and Chad are pioneers in mLearning and will give you insight into planning your strategy, device and delivery options, and some new ideas to keep training and learning fresh and exciting.
3:00 PM End of Conference
Go to the bar for more networking, head to the airport, or get ahead of the traffic before the big game!

Types of Sessions

  • Storytelling / Impact Session

    A story is told with lessons learned that the audience can relate to/get good information. Speakers have 10 – 40 minutes to tell their story (depending on nature and impact of the story). The topic is then open for discussion with a panel and/or the audience participation.

  • UnPanel

    Like a panel, just with more interaction from the audience. 3-4 speakers with a moderator. Each speaker provides with 3-7 minutes to give their insight on a topic. Then the session is moderators with the panelists and audience.

  • Marketplace Pitch

    Open to anyone who has something to say! They get 2 minutes to pitch on who they are, what they are looking for (job hunters, investor seekers, investors seeking, pitching their product). Sponsors get a prime slot. A good way for folks to get an idea of who is there enhances networking.

  • Discussion Group

    A chance to deep dive on a topic. Casual sessions set around a circle of chairs for deeper interactivity, personal question-solving. Led by 1-2 folks.

  • Master Class

    A deeper dive session with some more nuts and bolts takeaways

Discussion Groups

These are breakout sessions on steroids! A deep dive on topics lead by Discussion Leaders in a cozy setting, where you get to set the agenda, get your questions answered, and share your experience with the group. Topics feature a little social, a little mobile development and just getting down to business.

Six Topics are held simultaneously. You will only get a chance to attend 3. Each session is 40 minutes. Once your session finishes, move along to your next favorite. (Hint: sometimes if you leave your best favorite to the end, you actually get more one-on-one time with the Discussion Leaders, because everyone else would have gone there first!). There will be a Wrap session at the end to hear from all of the Discussion Leaders – so you won’t miss a thing!

  • Being Agile

    Steve Rogalsky

    Learn how to delight your customers and get rapid feedback using agile techniques. It’s not just for development, but proven processes to succeed with social media, mobile, and life!

  • So Many Devices, So Little Time

    Tyler Keating, Strobe

    Find out the techniques and tools for developing your app for multiple devices – an imperative in today’s growing mobile market.

  • Users Rule

    Jackson Wilkinson, Posterous
    Jonathan Snook, Yahoo!

    A good app or website starts by designing with users in mind.

  • Making Money

    Nate Heagy, Zu
    Caroline Lewko, WIP

    Learn what is working, and tips and tricks down the long tail of content, a review of app stores, and mobile revenue models.

  • Startup Advice – Hustling for ROI

    Dan Martell
    Brendan King, VendAsta

    Getting down to business means being smart and lean and always about growing your ROI.


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