Conference season is in full swing and if you’re like most organizers, you’re looking for ways to cut costs without sacrificing the quality of your event. Here are some of the most inexpensive ways to promote your conference.
1. Social media
Utilize social media platforms such as Twitter, Facebook, and LinkedIn to reach out to potential attendees. Create a hashtag for your conference and encourage attendees to share it with their networks.
2. Email marketing
Use email marketing tools like MailChimp or Constant Contact to create eye-catching email blasts promoting your conference. Be sure to include a call-to-action and links to your conference website or ticketing page.
3. Press releases
Write up a press release about your conference and submit it to local media outlets. You can also post it on free press release websites like PRLog or 24-7PressRelease.
4. Blogging
Start a blog and write articles related to your conference topic. Be sure to include a link back to your conference website in each post. You can also guest blog on other people’s blogs and include a byline with your conference info.
5. Flyers and posters
Create flyers and posters promoting your conference and post them in local businesses, community centers, and college campuses. You can also distribute them at other events or conferences that might be related to your topic.
6. Word of mouth
Don’t forget the power of word of mouth! Encourage your attendees to spread the word about your event to their networks.
By utilizing some or all of these promotion techniques, you can successfully market your conference on a tight budget.
What are some other ways to promote your conference on a shoestring budget? Share your tips in the comments below!